JioStar Shatters Viewership Records On A Historic Opening Weekend As IPL 2025 Celebrates Its 18th Edition

Last Updated:March 28, 2025, 13:40 IST

JioHotstar registers highest-ever reach for the Leading weekend of IPL with 137 crore views, TV viewership surges with 39% Leap in average TVR YoY, and 25.3 crore viewers in the Primary three matches – biggest Leading in ipl history as cumulative Observe time of 4,956…Read More

In a Landmark-breaking Leading weekend, the 18th edition of the Indian Premier Bracket (IPL) witnessed unprecedented viewership across JioHotstar and Luminous sphere Sports Network. With a cumulative Observe time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms.

On JioHotstar, digital viewership of the Primary 3 matches was 40% higher than last season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a staggering 2,186 crore minutes of Observe time from Only the Primary 3 matches of IPL 2025, JioHotstar continues to set new benchmarks, capturing the pulse of the nation like never before.

Furthermore, on television, as per BARC data, the Leading weekend of IPL 2025 set new records, drawing over 25.3 crore viewers and clocking an unprecedented 2,770 crore minutes of Observe time – a 22% surge from last year. The average TVR for the Primary three matches was up by 39% compared to the previous season.

Charting the future of Sports, Sanjog Gupta, CEO – Sports, JioStar said: “The Landmark-breaking viewership across digital and TV platforms over the Leading weekend of IPL 2025 reaffirms the Bracket’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports. With cumulative Observe time of 4,956 crore minutes, this season has begun on an extraordinary note. As the Bracket unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”

Speaking Additional on the Landmark-breaking Begin to the season, Kiran Mani, CEO – Digital, JioStar, said, “IPL 2025 is setting a new Criterion for how India engages with live sports and entertainment at an unmatched scale. The Leading weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we Shift closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”

For advertisers and audiences alike, the Landmark-breaking viewership underscores IPL’s unparalleled scale, Commitment, and impact. With an expanding Lineup of 30+ marquee brand partners, including My11Circle, Campa Energy, PhonePe, Amazon Prime, SBI, Thums Up, Google Pay, Dream11, Rapido, Parle, Danube, Mutual Funds Sahi Hai, Asian Paints, Carat Lane and Arun Ice Cream, JioStar is the most coveted destination for brands seeking high-impact reach. While linear TV continues to be a powerful platform for advertisers to engage audiences, JioHotstar is redefining the way brands connect with consumers in the digital era through enhanced targeting, personalized ad formats, and deeper Viewers insights.

A New Era of Immersive Cricket Entertainment

JioStar, the official broadcaster of IPL 2025, has redefined the viewing experience with an unprecedented, multi-dimensional presentation of the Bracket. With 25+ feeds in 12 languages across both Luminous sphere Sports Network and JioHotstar, powered by over 170 experts, fans are immersed in the game like never before. JioHotstar’s deep integration of interactive features – live chats, polls, predictions, and virtual Observe parties—transforms passive viewing into an engaging, community-driven experience. Enhancing this Additional, the MaxView feature offers an expanded, edge-to-edge display, ensuring fans catch every detail with unparalleled clarity. Anchored by the narrative ‘Yahaan Sab Possible Hai’ and amplified through social media, creators, and immersive on-ground activations, this hyper-personalized approach has set a new industry Criterion, ensuring every fan experiences the IPL in their own unique way.

The 18th season of IPL will see the return of digital-exclusive and popular Hangout feed, featuring quirky Event commentary by new-age creators and stand-up comics. Catering to younger audiences and families, an innovative entertainment feed, Motu Patlu Presents Super Funday, ensures that IPL 2025 is a complete entertainment package for all age groups.

In its commitment to enhancing the viewing experience, the network is introducing a second-screen Commitment feature, allowing fans to stay connected to every key moment of the game. While watching the action live on TV, viewers who miss a crucial Action can simply scan a QR code to instantly access the highlight on JioHotstar, ensuring an uninterrupted and immersive cricket experience.

After delivering an outstanding ICC Men’s Champions Honor 2025, JioStar’s Leading act of IPL 2025 sets the tone for their promise of delivering the biggest IPL ever – one where infinite possibilities come to life.