College football players sign agreement to be paid for likeness in video games

NORMAN, OKLAHOMA - NOVEMBER 23: Wide receiver Ryan Williams #2 of the Alabama Crimson Tide takes a 19-yard catch for a 30-yard gain against the Oklahoma Sooners in the first quarter at Gaylord Family Oklahoma Memorial Stadium on November 23, 2024 in Norman, Oklahoma. Oklahoma won 24-3. (Photo by Brian Bahr/Getty Images)

Hundreds of college football players have signed group licensing agreements for their likeness to be used on video games in what is expected to be the single largest commercial deal in the industry’s history, eclipsing $20 million and, perhaps, touching more than hundred schools. Pathway Sports and Entertainment, a new company focused on monetizing athlete … Read more

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