USC coach Lincoln Riley touts new hires who are overhauling recruiting and NIL funding

USC coach Lincoln Riley said the new members of the football staff will help the Trojans be more competitive recruiting and retaining players. (Gina Ferazzi / Los Angeles Times) Chad Bowden and Notre Dame head coach Marcus Freeman worked together to build a program that led the Fighting Irish to a national championship game berth. … Read more

Quarterback tipped for NFL greatness set to topple social media queen Livvy Dunne as richest NIL athlete

Travis Hunter and Shedeur Sanders could both be among the top three picks of next year’s NFL draft. The Colorado Buffaloes duo dominated on and off the field this season as two of the biggest rising stars in sports. 3 Livvy Dunne is one of the most marketable college athletesCredit: Getty Sanders’ Name, Image and … Read more

Michael Jordan, Bill Belichick and the $20m NIL war chest to give UNC a dynasty Patriots and Bulls icons would be proud of

The connection between the greatest coach in NFL history and the greatest basketball player who ever lived just got a whole lot stronger. Bill Belichick, the architect of six Super Bowl titles with the New England Patriots and Tom Brady’s former mentor, is venturing into the world of college football for the first time to … Read more

‘Bill Belichick answers to Bill Belichick’ NFL legend’s college football masterplan behind North Carolina talks

Bill Belichick may have found his next home. The six-time Super Bowl winning head coach has reportedly found his first coaching role since leaving the New England Patriots, but only if his demands and conditions are to be met. 2 Belichick has been linked with a return to the sidelines, in a shocking twistCredit: Getty … Read more

Projected No.1 pick in 2026 NBA Draft set receive mega $7.1 million in NIL deal after committing to BYU

Wholesale changes around Name, Image and Likeness (NIL) have been a game-changer for student-athletes. Superstar athletes and influencers, from Livvy Dunne to Sheduer Sanders and Arch Manning, can now make millions from their associated brands and endorsements for the very first time in NCAA history. 4 NIL policy changes have made student-athletes like Dunne a … Read more