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Top 10 Most Popular Sports Worldwide and Emerging Sports Trends: October 2023

Today, we’re delving into the top 10 most popular sports across the globe. Before we get started, it’s crucial to understand the significance of sports and the criteria used to rank them.

Sports play a vital role in our lives, from the early years when we take them seriously to later stages when they become hobbies, fitness routines, and even professions. Around the world, different sports capture the passion of various regions.

People often view their sports idols as role models and develop strong emotional bonds with their favorite athletes and teams. These regional preferences make ranking sports a challenging task, with the reliability and accuracy of various sports lists being subject to debate.

To determine the most popular sports globally, we’ve considered a comprehensive set of 15 criteria. Among these, we’ve utilized the following four criteria to identify the top 10 most popular sports:

1. Global Fan Base and Audience
2. Viewership on TV
3. TV Rights Deals
4. Popularity on the Internet

We hope this list, compiled through extensive research, provides valuable insights. Feel free to share your thoughts on the rankings and the popularity of different sports in the comments section.

1. Soccer / Football – 3.5 Billion Followers


At the pinnacle of our list of the Most Popular Sports is soccer, boasting a staggering 3.3-3.5 billion fans worldwide. This universally adored sport, known as football or soccer, is played by 250 million individuals across 200 countries. It is unrivaled in terms of popularity, to score goals by getting the ball into the opposing team’s net using any part of the body except the arms and hands.

Global Fan Base and Audience

Soccer commands an unparalleled global following, captivating fans in almost every corner of the world.

Viewership on TV

Soccer reigns supreme in the television viewership category, with billions of fans tuning in during regional and international competitions.

TV Rights Deals

FIFA secures lucrative TV rights deals for soccer, exemplified by the astounding $1.85 billion secured for the 2018 and 2022 World Cups.

Popularity on the Internet:

The Internet reflects soccer’s massive popularity, evident through millions of searches related to the sport, teams, and athletes.

2. Cricket – 2.5 Billion Followers


Cricket stands as the second Most Popular Sport globally, with an impressive 2-3 billion fans spanning India, the UK, Pakistan, Asia, Australia, and more. This bat-and-ball game, played by two teams of 11, centers around scoring runs by striking the ball.

Global Fan Base and Audience

Cricket’s fan base is concentrated in countries such as India, Pakistan, Australia, and England, reaching around 2 to 3 billion fans globally.

Viewership on TV

Cricket commands high viewership in countries like India, Bangladesh, Pakistan, and the UK, with approximately 2.2 billion people watching the 2015 Cricket World Cup.

TV Rights Deals

The International Cricket Council (ICC) secures significant revenue through TV rights deals for major tournaments like the ICC T20 World Cup and ICC Cricket World Cup.

Popularity on the Internet

Cricket enjoys a growing online presence, fueled by increasing access to the Internet in developing cricket-loving nations.

3. Basketball – 2.2 Billion Followers


Global Fan Base and Audience

Basketball garners a significant fan following, primarily in the US, Canada, China, Japan, and the Philippines.

Viewership on TV

The National Basketball Association (NBA) is the world’s most popular league, drawing millions of fans both within and outside the US.

TV Rights Deals

The NBA’s TV rights deal for 9 years, worth $24 billion, highlights the sport’s value in the television market.

Popularity on the Internet

Basketball players are widely searched on the Internet, particularly in the US, China, Canada, Japan, and the Philippines.

4. Hockey – 2 Billion Followers


Hockey, encompassing both field and ice hockey, ranks as the third Most Popular Sport on Earth with 2-2.2 billion fans in regions such as Asia, Europe, Africa, and Australia. This sport involves maneuvering a ball or puck into the opponent’s goal using a hockey stick.

Global Fan Base and Audience

Hockey enjoys more than 2 billion fans worldwide, encompassing field hockey and ice hockey enthusiasts.

Viewership on TV

Hockey’s TV viewership varies by region, with countries like Pakistan, India, Australia, the UK, Germany, Malaysia, and the Netherlands showing moderate interest in field hockey. Ice hockey finds its fervent viewers in the US and Canada.

TV Rights Deals

While not on par with football and cricket, hockey leagues secure decent TV rights deals.

Popularity on the Internet

Hockey enjoys a moderate level of Internet popularity, with search interest varying by country and season.

5. Tennis – 1 Billion Followers


Tennis takes the fifth spot on our list, boasting around 1 billion fans in Europe, America, and Asia. This sport involves singles and doubles matches, with players using rackets to strike a ball over a net into the opponent’s court.

Global Fan Base and Audience

Tennis enjoys a substantial fan base, particularly in developed countries, with global icons like Roger Federer and Rafael Nadal boasting hundreds of millions of followers.

Viewership on TV

Major tennis events, including the four grand slams, draw more than 400 million viewers worldwide.

TV Rights Deals

The TV rights deals for prestigious tennis tournaments generate millions in revenue.

Popularity on the Internet

Tennis enjoys significant popularity on the Internet, making it the third most searched sport online after football and cricket.

6. Volleyball – 900 Million Followers


With approximately 900 million fans across Asia, Europe, the Americas, and Australia, volleyball secures the sixth spot on the list. This team sport involves two teams of six players each, separated by a net, aiming to score points by grounding the ball on the opposing team’s court.

Global Fan Base and Audience

Volleyball enjoys a substantial fan base worldwide, with followers in most countries.

Viewership on TV

Major volleyball events, such as the Olympics, receive widespread attention from fans across the world.

TV Rights Deals

TV rights deals for volleyball events, while not astronomical, are noteworthy.

Popularity on the Internet

Volleyball maintains a moderate level of online popularity.

7. Table Tennis – 850 Million Followers


Table tennis, or ping pong, captures the seventh spot with around 850 million fans in Asia, Europe, Africa, and the Americas. This sport features two or four players hitting a lightweight ball back and forth across a table with table tennis rackets.

Global Fan Base and Audience

With millions of hobbyists, amateur players, and professionals, table tennis commands a strong fan base exceeding 900 million.

Viewership on TV

Television viewership primarily centers on the Olympics and other major international events.

TV Rights Deals

TV rights deals for table tennis championships and tournaments, while not extravagant, are respectable considering the sport’s primary status as a hobby.

Popularity on the Internet

Table tennis maintains moderate internet popularity, with heightened search activity during major competitions and tournaments.

8. Baseball – 500 Million Followers


With approximately 500 million fans in the US, Japan, Cuba, and the Dominican Republic, baseball ranks as the eighth Most Popular Sport in the World. This bat-and-ball game, involving nine players on each team, centers around scoring runs.

Global Fan Base and Audience

Baseball captures a massive fan base in the US, Canada, Cuba, and the Dominican Republic.

Viewership on TV

The sport enjoys widespread viewership in the US, Cuba, and Japan.

TV Rights Deals

TV rights deals for Major League Baseball (MLB) in the US and the Nippon Professional Baseball League in Japan reach hundreds of millions of dollars.

Popularity on the Internet:

Baseball enjoys significant online popularity in countries where it is commonly played, with a high volume of Google searches in the US.

9. American Football NFL / Rugby – 410 Million Followers


American football, with around 390-410 million fans primarily in the US, secures the tenth spot as the tenth most popular sport. This sport, played by two teams of eleven players, involves advancing an oval ball down the field.

Global Fan Base and Audience

American football’s fan base is predominantly in the US, where it is highly popular.

Viewership on TV

American football stands as one of the most-watched sports in the US, with limited viewership in other parts of the world.

TV Rights Deals

The National Football League (NFL) in the US secures multi-billion-dollar TV rights deals annually.

Popularity on the Internet

The NFL enjoys substantial online popularity in the US, with numerous Google searches. Elsewhere, the sport’s popularity is limited.

10 Golf – 390 Million Followers


Golf claims the 10th spot in global popularity, boasting over 390 million enthusiasts primarily in the USA, Canada, and Europe. Golf is a precision club and ball sport in which players use various clubs to complete a course with the fewest strokes. The sport is cherished for its elegance and the challenge it offers.

Global Fan Base and Audience

Golf skews towards an older demographic, with a substantial fan base exceeding 390 million, primarily concentrated in the USA, Canada, and Europe.

Viewership on TV

Golf attracts significant viewership among affluent male adults but sees lower interest among females and younger males.

TV Rights Deals

Given its association with the upper class, golf secures favorable TV rights deals for major tournaments in the US and Europe.

Popularity on the Internet

Golf’s internet presence is somewhat limited, with relatively fewer online searches related to the sport.


In the ever-evolving world of sports, the global stage witnesses a diverse array of games that unite fans worldwide. This ranking of the top 10 most popular sports in October 2023 underscores the immense popularity and reach of these athletic pursuits.

Soccer, with its massive global fanbase, continues to reign supreme as the world’s most beloved sport. Cricket, basketball, and hockey follow closely behind, each with billions of passionate followers. Tennis, volleyball, table tennis, and baseball hold their positions with substantial international support.

Rugby and American football, with their dedicated fan bases, round out the list, demonstrating the unique appeal of these sports in their respective regions.

These rankings not only highlight the popularity of these sports but also the profound impact they have on culture and society, uniting people across borders and languages in their shared love for the game. As sports evolve and new stars emerge, the global passion for these activities remains as strong as ever.

Top 10 Most Popular Sports Worldwide – October 2023


1. How were these sports ranked as the most popular in the world?

The ranking of these sports is based on a combination of criteria, including global fan base and audience, viewership on TV, TV rights deals, and popularity on the internet. These factors were considered to provide a comprehensive view of the sports’ worldwide popularity.

2. Why is soccer considered the most popular sport globally?

Soccer’s universal appeal lies in its massive global fan base, unparalleled viewership on television, lucrative TV rights deals, and extensive online popularity. These factors combine to make soccer the most widely followed sport across the world.

3. Are these rankings definitive or subject to change?

These rankings are based on data available as of October 2023. While they provide an accurate snapshot of sports’ popularity at that time, they can change over the years due to various factors, including the emergence of new stars, the success of international events, and shifts in viewership habits.

4. Why is American football primarily popular in the United States?

American football’s popularity is concentrated in the United States, where it is deeply ingrained in the culture. The National Football League (NFL) is the most popular sports league in the country, and the sport has a rich history and tradition in the U.S., contributing to its strong fan base.

5. Which sports have the most substantial online presence?

Soccer, cricket, and tennis tend to have the most significant online presence, with high search volumes and social media activity related to these sports. They are followed closely by sports like basketball and baseball, which also maintain a strong online presence.

6. How can I share my thoughts or comments on these rankings?

We welcome your thoughts and comments on these rankings. You can share your feedback and opinions in the comments section below, and we’d be happy to engage in discussions about the popularity of these sports worldwide.

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